Evernote's free tier has become unusable with unskippable video ads, constant subscription nags, and note limits that lock longtime users out of their own content. Millions of frustrated users are actively migrating but settling for basic alternatives like Google Keep that lack Evernote's organizational power.
Who: Longtime Evernote free-tier users with years of accumulated notes
Opportunity: A clean, fast notes app with generous free limits, no ads, and a fair premium tier for power features like OCR, advanced search, and cross-device sync.
Pricing: $4/mo consumer, $8/mo power user
Build effort: medium